As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
To begin with, let's define what a topical map is. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The success of a topical map is determined by how well it targets the search queries of your audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving click here more traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.